"Lets get Visual"
Here at work I have been using Facebook for about 4 years and about a year ago after going to a conference I found out that going visual is the best way to get engagement on your page. Lots of the posts I do are of workshops, events and or announcements for the campus and having continuous copy is just going to bore our audience. When began asking for flyers and pictures from the various departments on campus to promote the event they were having and saw a big increase in the posts engagements. I have been following Tumblr and find it fascinating how people use a visual to express themselves and been using this as a personal journal and have been thinking of asking if we should develop a Tumblr for the younger demographic but find that if I want to post pictures of the campus and such Instagram is a better platform for our business type. Youtube could be a great avenue to make how-to-videos for our most asked questions, Like how to register for classes? and other school related questions. I think it would be a great way to reach out to students with students doing the videos they would be able to relate and use a platform that is being used relied on heavily for peoples opinions.
No comments:
Post a Comment