Week #5 Facebook Page Components

 The difference between post reach and post engagement is that engagement is the total likes, comments and shares your post get and post reach is the number of unique people who have seen content associated with your page. Reach measures your brand's effective audience where in engagement can provide what you audience is interested in. In the page I manage I see very high engagement when I post funny pictures of cats or dogs, I get the most likes and shares. I think students like to see a bit a humor in the midst of traditional post. We haven't paid for any of our posts all of our reach is organic, people are following our page on their own.  I tend to see on certain posts people are sharing our post and are generating an viral reach for people who are not getting our feed organically. Facebook insights come in very handy, I have taken into consideration the times when I have the most visits on the page and tend to post at that time. I also can see the competition and their engagement percentages and scramble to come up with more creative post if we are down in likes and engagement.