In our department we have a very limited budget for advertising and have used Facebook as a means to advertise for free and use the funds for more traditional advertising. If we were able to advertise on Facebook or Twitter I am sure we would go very strong promoting the start of a new semester and promote registration with the help of Enrollment Service. Having an incentive for students to "like" the official college fan page with ads poping up on their timeline if they are in the targeted age group and service area of the college with investing in the "Friends of Connections"
ads. I know the Performing Arts program could advertise their weekly performances with ads if people are already a fan of our page. Twitter could come in handy with followers who have other educational institutions on the feed with the college promoting our upcoming semester and other important dates. Tweets directing followers to our electronic class schedule could be successful since many people will click on links to see where it will lead them to. Since Facebook has worked as a free tool in promoting our different events and programs I think our marketing department will see how long they can keep going without having to pay for ads.
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