What kinds of categories you would use on your blog to stay organized and reach your target audience. How would these categories help the business grow?
Being a blog for an educational institution I feel that having categories in which students can relate to are very important.
I would divide my categories into:
Student life: Have a "student blogger" write about their experience as a Palomar College student.
College 101: Write about the ABC's of Admissions, Financial Aid, Counselling, Assessment, Educational Plans.
Career Path: Highlight an vocational/technical degree offered on campus.
Athletics: Successful student athletes.
Having other departments on campus do "guest blog posts" to do a showcase on programs they offer or their office staff who are able to help the students.
I visited the following blogs:
Waffle Haus
Eric's Weblog
Turman's Blog
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