Thursday, November 6, 2014
Week 10: Email Marketing
Newsletters are a great way to get information out to your intended audience, I feel for Palomar College to have a successful newsletter it has to be for the 18-24 year old market. The newsletter will be a form to showcase all the happenings on campus to attract potential students and make currents students proud of their place of study. I would like to have various sections where students take the lead and write about their experiences in programs, classes and sports and make Palomar College an attractive place to go to school to. Using graphics and a layout that will catch the eye of the 18-24 age group is very important, using current events and researching what is going on with their age group will be key to capturing the intended audience. With the help of departments on campus we could feature topics that are important to the student and helpful information to make their time at Palomar easier. I think having a 2 editions each semester would help to be update with all the happenings on campus.
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I like your ideas. An idea for a section or newsletter would be giving advice on how to balance home life, work and school. This could appeal to both the younger and older students no matter where they are in their lives. The younger students may or may not work while going to school; however, older students may have just returned back to school after many years and having trouble balancing things.
ReplyDeleteIt sounds like you have an excellent grasp on how to reach your main demographic. I especially like your idea of featuring students' own experiences. As someone who has returned to college at 30, I do think it might be valuable to consider occasionally including the point of view of an older student even if it's not your main focus. Being in college looks a lot different when you're a non-traditional student. Tricia's idea about offering advice on balancing different lifestyle aspects also really appeals to me.
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