Week 3 - Design, Aesthetics & Branding

You can't go wrong with going to websites that belong to very successful companies, they have invested millions into it. Apple is a great example on how a website should look like, it's so sleek and clean and easy to navigate. The colors are so minimal that you notice the products before anything and the products are presented impeccably. The top grey tab with the nine tabs are to the point, if you are looking for Support there is a tab for it if you can't find what you are looking for there is a search icon to type in what you are looking for. With the launch of the new iPhone that's what you see on the landing page and it's the most beautiful image you will see. Apple has done it right people want to buy their products and the website supports their image. Ford has the same idea as Apple a clean and organized website. It has vibrant pictures of its automobiles and the background is all white to help the graphics. I see a similar theme going on with Apple and Ford, the simply settings make it very powerful.  I did have a hard time finding the social media icons on the Ford website, I gave up after 2 2 seconds and on Apple it was the same case. I wonder if these companies don't need to depend so much on social media marketing as other companies?  I would suggest that these companies make these options available on their landing page. It helps user find their social media platforms where they can be heard, give suggestions and feel like the are a part of the "Ford Community or Apple Community"